Creative direction for an Oxagon hero film bringing the destination story into focus through its people. Created as Manager — Agile Creation / Creative Director at Publicis Groupe / Leo Burnett MEA, within my work on the ongoing Saudi account from 2023 to 2025.
Bring a complex destination story together in one coherent film. The hero edit combines leadership perspectives with the places, activity and systems they describe, helping audiences connect the people speaking with the wider Oxagon vision.
Let people provide the thread through the story. Leadership interviews anchor the film, while destination imagery, workplace scenes and graphic cues make the subjects more tangible. A consistent interview environment connects different voices, with changes in imagery and framing carrying the viewer between topics.
As Manager — Agile Creation / Creative Director at Publicis Groupe / Leo Burnett MEA, I worked on Oxagon as an ongoing client from 2023 to 2025. My contribution covered concept development, scripting, art direction, client presentation and directing, alongside supervising filming, editing and the creative team.
Creative direction for an Oxagon hero film bringing the destination story into focus through its people. Created as Manager — Agile Creation / Creative Director at Publicis Groupe / Leo Burnett MEA, within my work on the ongoing Saudi account from 2023 to 2025.
Selected frames from the finished hero film show how interviews, visualisations and supporting footage build a connected narrative.
The interview setting creates continuity across speakers. Changes in angle and framing give the edit variety while keeping the people central.
Maps, destination imagery, work scenes and simple graphic cues support the interviews. The edit moves between the wider vision and specific people, places and activity.
The hero film sits within an ongoing body of work from 2023 to 2025. International Women’s Day, ambassador stories, Saudi talent content and the McLaren accelerator reel below show the range of account communication.
Faces of the Port, International Women’s Day, ambassador stories, Saudi talent and the McLaren accelerator reel. Select a film to watch.